Patagonia’s newest campaign We The Power is aiming to bring the benefits of renewable energy production home. One million European citizens are involved in today’s growing community-energy movement and By 2050, it could be more than 260 million citizens, each helping to generate up to 45 percent of the European Union’s electricity from community energy - providing local jobs, reduced energy bills, a healthier environment and a stronger social fabric.

How does it work?

1. A community establishes a cooperative, installs a renewable power system and generates profits with the energy created.
2. All members get energy at a fair price and help make decisions on where to invest the gains.
3. That could mean refurbishing the local pub, establishing a new electric car sharing system, or sharing profits with people in the community who need it the most.

In the UK, Patagonia are working with Community Energy England, Community Energy Scotland and Community Energy Wales to provide resources for people who would like to start their own community-energy projects in the UK.

To find out more information and to get involved, head over to Patagonia’s We The Power site now.