Alphabotanical Women's T-Shirt - Ocean Mist
Print on the front of the Alphabotanical Women's T-Shirt has the text “Fjällräven Equipment”, where the letters are made from illustrations of the flowers that grow along the King’s Trail in northern Sweden. Each illustration has the latin name of that flower in small text underneath.
- Outer material: 100% Cotton
- Gender: Female
- Weight (FJR): 120 g in size S
PROVENANCE AND ETHICS
The story behind Fjällräven began in 1950 when Åke Nordin, a 14-year-old boy from Örnsköldsvik in Northern Sweden, was about to go for a trek in the mountains. Åke, who spent more time outdoors than indoors, did not like the backpacks that were available at that time. He decided to take matters into his own hands and built a wooden frame.
This backpack frame was the start of Åke's company, Fjällräven, in 1960. The name Fjällräven means Arctic Fox in Swedish and the name is in honour of the small predator which lives in the Swedish mountains in the harshest of climates.