Keep Trekking T-Shirt - Grey
PROVENANCE AND ETHICS
The story behind Fjällräven began in 1950 when Åke Nordin, a 14-year-old boy from Örnsköldsvik in Northern Sweden, was about to go for a trek in the mountains. Åke, who spent more time outdoors than indoors, did not like the backpacks that were available at that time. He decided to take matters into his own hands and built a wooden frame.
This backpack frame was the start of Åke's company, Fjällräven, in 1960. The name Fjällräven means Arctic Fox in Swedish and the name is in honour of the small predator which lives in the Swedish mountains in the harshest of climates.