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W's Cotton In Conversion Top - White Wash
Coming Soon £40.00
This soft and comfortable tee is a perfect slouchy summer piece from Patagonia.
Constructed from cotton sourced from their new Cotton In Conversion initiative, which uses cotton from farmers who are in the process of becoming certified as organic producers. This supports the transition of farms to being environmentally sound - a process that can take up to three years to complete - using cotton that is farmed organically but not yet certified organic, to help bridge the gap.
- Material: 100% Cotton In Conversion
- Weight: 142 g (5 oz)
- Fair Trade Certified sewn
PROVENANCE AND ETHICS
Patagonia was founded by Yvon Chouinard in 1973, the company's roots are in clothing for rock and alpine climbing, but they now produce a diverse mix of apparel targeted towards skiers, snowboarders, surfers and climbers. Patagonia are a world leader in creating ethical, sustainable clothing.
Organic Cotton - In 1996, with an increased awareness of the dangers of pesticide use and synthetic fertilisers in growing conventional cotton, Patagonia began the exclusive use of organically grown cotton in all of their cotton products. Organically grown methods support biodiversity and healthy ecosystems, improve the quality of soil and often use less water. Growing organically takes more time, requires more knowledge and skill, and, for now, costs more. But it’s worth it.