180˚ South: Conquerors Of The Useless - Yvon Chouinard, Jeff Johnson & Chris Malloy
Inspired by a little-known 1960s film about a climb through California all the way to Patagonia in Chile, Chris Malloy and Jeff Johnson decided to take their own trip and make a film about it.
The film they were inspired by, Mountain of Storms, was made by Yvon Chouinard and Doug Tompkins. This book is Yvon, Chris and Jeff's look at what motivated both of their films and journeys.
PROVENANCE AND ETHICS
Patagonia was founded by Yvon Chouinard in 1973, the company's roots are in clothing for rock and alpine climbing, but they now produce a diverse mix of apparel targeted towards skiers, snowboarders, surfers and climbers. Patagonia are a world leader in creating ethical, sustainable clothing.