Some Stories: Lessons From The Edge Of Business And Sport - Yvon Chouinard
In this fascinating collection, Yvon Chouinard showcases the depth and range of thinking that has led him to where he is today.
His eclectic attitude towards documenting his life and expressing himself means this is a combination of poetry, articles, personal letters, introductions and eulogies. Accompanied by never-before-seen illustrative photographs, this book demonstrates his storytelling skills, as well as his sense of humour and breadth of influence and inspiration.
ABOUT THE AUTHOR
Yvon Chouinard is the founder and owner of Patagonia, Inc., and author of Let My People Go Surfing, The Responsible Company, and Simple Fly Fishing. He lives in Ventura, California.
PROVENANCE AND ETHICS
Patagonia was founded by Yvon Chouinard in 1973, the company's roots are in clothing for rock and alpine climbing, but they now produce a diverse mix of apparel targeted towards skiers, snowboarders, surfers and climbers. Patagonia are a world leader in creating ethical, sustainable clothing.