The Kånken Wall

by Will Exley Posted on March 16, '16

The Kånken Wall in our BoxPark flagship looking fully stocked this morning. Pictured are the Kånken ClassicsKånken No. 2 and 15" Laptop Kånkens (and some Fjällräven Pockets that have somehow snuck in there).

We have expanded!

by Dee Dee O'Connell Posted on October 15, '14


We have moved into Boxpark’s flagship units formerly occupied by Nike! Come and see us at Units 37-41 right by Shoreditch High Street Station.

Brands stocked in-store include  Fjällräven, the Swedish brand known for their iconic Kanken backpack - which takes up an entire wall of the store in every conceivable colour. The American north west is represented by Pendleton, Poler Stuff and Filson. Ethical Californian outdoors brand Patagonia is a recent addition, and fits the concept perfectly.

Also stocked are Australian surf/motorbike brand Deus Ex Machina, Bellroy wallets also from Australia, Makia Clothing hailing from Helsinki, and Stance the cult sock brand from LA.

Khama Design in the Guardian

by Dee Dee O'Connell Posted on March 11, '14

The Khama Sewing and Knitting Centre where our chitenge shopping bags are made, was featured in the Guardian today: "Ethical fashion in Malawi - in pictures". 


"Khama Design is an ethical fashion company working with local women in Kasungu, a town in Malawi. Pictured here in traditional Malawian Chitenge skirts, these women attend Khama's training workshops in tailoring and fashion production." Photographs by Mark Cocksedge

We are in the Moo blog again!

by Dee Dee O'Connell Posted on February 03, '14

Our Boxpark neighbours, Moo have blogged about our transition to bricks 'n' mortar (or metal 'n' nails!) in our new container store. 

Read all about it: 'Shop talk with The Brokedown Palace'

The Brokedown Palace at Boxpark

by Dee Dee O'Connell Posted on November 20, '13


We have opened a store at the Boxpark pop-up mall in Shoreditch. Boxpark is a shopping mall made entirely of old shipping containers - perfect for our cabin vibe. 

"The Brokedown Palace is the only place in east London to stock the cult Swedish outdoors brand, Fjällräven, including the brand’s iconic Kånken backpack and its sought-after Greenland Winter jackets. Other brands in store include Pendleton, Out of Print, Sitka, Makia and North Sea Clothing."

Come see us in Unit 24! 


The Brokedown Palace & Moo

by Dee Dee O'Connell Posted on October 23, '13


We've been featured on Moo's Inspiration Gallery with our great packaging and gift wrap designs, created for us by illustrator William Exley.  

Fjällräven at the Scandinavia Show

by Dee Dee O'Connell Posted on October 17, '13


The Brokedown Palace partnered with Fjällräven to do their stand at the Scandinavia Show 2013

The Scandinavia Show is the only UK show dedicated exclusively to showcase the best of Denmark, Sweden, Norway, Finland, Iceland and the Faroe Islands. The show incorporates Scandinavian design, travel, lifestyle, fashion, culture and food.

This year's venue was the stunning and historic Tobacco Dock, right on the River Thames; built in the early 19th Century as a secure bonded warehouse for the receipt and storage of tobacco from the New World. 

We had a great time and met lots of lovely customers. Thank you Fjällräven for inviting us! 

Ian and Dee Dee from The Brokedown Palace 

Tobacco Dock

Tobacco Dock entrance

Adam from The Brokedown Palace with the colourful wall of Kånkens.

Andi from Fjällräven at his Wax Station, demonstrating how to re-wax a Greenland Jacket with Fjällräven's unique Greenland Wax.

This customer came in with his 23 year old Kånken - looks good as new! His wife had just washed it so it's a little crumpled. She said she always just throws it in the washing machine. They were buying more Kånkens for their young relatives. 

Also in our stand were 
Grower's Cup Coffee from Denmark. Here Adam from The Brokedown Palace and Andy from Fjällräven are sampling a cup.  


Dee Dee from The Brokedown Palace cuddling Moomintroll.

The Danes are invading Swedish Fjällräven

Joe from Fjällräven looking super snazzy in a UN Blue Fjällräven Numbers Jacket No.68 and matching trousers. 


by Dee Dee O'Connell Posted on October 15, '13

William Exley
, the super talented illustrator who did all our branding has started a 'Spooktober' Tumblr - 'A horror themed image for each day of this most Hallowed and Weeniest of months'.

This one's inspired by Pieces (1982) - check out the rest at  if you dare... 



Organic Cotton at The Brokedown Palace

by Dee Dee O'Connell Posted on July 17, '13

Organic cotton is usually rain-fed, not irrigated, so it uses a lot less water. It's grown without the use of toxic pesticides and insecticides. Farmers use composted manures and cover-crops to replace synthetic fertilisers. Innovative weeding strategies are used instead of herbicides. Beneficial insects and trap-crops are used to control pests. Some farmers use natural pesticides such as chilli - just like in our wildflower Seedballs

 Agrocel cotton farmers - where the organic cotton for our People Tree dresses comes from

Some of the organic cotton products we sell:

People Tree

People Tree Heart Dress

People Tree Danni Square DressPeople Tree Danni Square Dress

People Tree Edith Blossom DressPeople Tree Edith Dress

People Tree Ellie Bouquet DressPeople Tree Lyla Meadow Dress


The Fjällräven Specialisten t-shirtFJALLRAVEN RUCKSACK NO. 21 LARGE - GREEN

The Brokedown Palace Tote




Swallows for People Tree

by Dee Dee O'Connell Posted on July 12, '13


Several of our People Tree dresses are made by Thanapara Swallows Development Society (TSDS). Swallows is based in a rural clay-earthed village, Thanapara Swallows, on the banks of the Ganges River in north west Bangladesh.


People Tree Erika Dress and People Tree Beth Dress, both made by Swallows 

Swallows was set up after the village was devastated in 1971, when all the adult males were massacred during the war of independence. These men were the wage earners in a society where women stayed at home to cook, clean and look after the family. After this terrible atrocity, the women had to take on this role as well as all their other tasks. 

Swallows is a women's project, where even hand weaving, which is considered men's work, is done by women. The natural and azo-free dyed yarns are hand woven into fabrics, then hand embellished with embroidery and tailored, providing work for over 200 women.

Profits from Fair Trade help cover the running costs of the Swallows school for 320 children. People Tree started a daycare centre for 60 babies and toddlers in 2007.

A child learning at the school in Swallows 

Mrs Gini Ali, Assistant Director at Swallows, feels that discrimination and lack of opportunity for women in Bangladesh are the biggest barriers to improving living conditions there. She says:

"The Fair Trade principles applied by People Tree have created economic stability for Swallows, allowing it to become an independent organisation, this has led to the empowerment of the women of Thanapara."

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Illustration of a Cabin
The Brokedown Palace