Nite Ize

Founded in a 1989 Boulder mountain cabin, Nite Ize began with a single order of 42,000 headbands. Today, the expanding brand creates innovative products driven by passion, persistence, and continuous growth

Nite Ize

In 1989, a mountain cabin in Boulder, Colorado, Nite Ize was born. Rick Case received his first order for 42,000 Headbands. 21 years later Nite Ize continues to expand with a large manufacturing facility and corporate offices. Case remarked recently, "You have to be passionate, have faith in what you are doing, and be persistent."