Clif Bar & Company
CLIF BAR and Company started on a bike ride. Their founder, Gary, took a bite of another energy bar and thought to himself: "I could make a better bar than this." Today, they still want to make things better.
CLIF BAR is named after Gary's father, Clifford, his childhood hero and companion throughout the Sierra Nevada mountains. In 1990, Gary lived in a garage with his dog, skis, climbing gear, bicycle and two trumpets.