Made with peanut butter, rich dark chocolate, dried bananas, and crunchy peanuts, this tasty favourite has 10 grams of plant-based protein for your active adventures.
• Made with Organic Rolled Oats
• Source of Protein and Fibre
• Vitamins B6 and B12 contribute to the normal release of energy
*Vitamin B12 contributes to normal energy-yielding metabolism
PROVENANCE AND ETHICS
Clif Bar and Company started on a bike ride. Their founder, Gary, took a bite of another energy bar and thought to himself: "I could make a better bar than this." Today, they still want to make things better.
CLIF BAR is named after Gary's father, Clifford, his childhood hero and companion throughout the Sierra Nevada mountains.
In 1990, Gary lived in a garage with his dog, skis, climbing gear, bicycle and two trumpets.
The inspiration to create an energy bar occurred during a day-long, 175 mile bike ride with his buddy Jay. They’d been gnawing on some “other” energy bars all day. Suddenly, despite his hunger, he couldn’t take another bite. He thought, “I could make a better bar than this!” That’s the moment he now calls - “The Epiphany.”
