In 1853 Bavarian-born Levi Strauss moved to the Gold Rush era of San Francisco to open a dry goods business, selling clothes, boots and other goods. In 1873 he teamed with tailor Jacob Davis to create riveted-for-strength workwear made of true blue denim and patented the original “XX” blue jean that year.

With the same pioneering spirit, Levi Strauss & Co. are now aggressively pursuing ways to reduce the carbon footprint needed produce their goods, utilising processes in their denim finishing to reduce water usage and establishing world leading terms to protect the rights of the workers who make their clothes - ensuring safe, healthy and human working conditions whilst also giving back to the communities where they operate.

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