NEW - CLICK & COLLECT service from our 178 Shoreditch High St, London shop - click for details

Filson's new range featuring graphics from the 1944 Smokey Bear Wildfire Prevention campaign, the longest running public service advertising campaign in U.S history. One of the world's most recognisable characters, the image of Smokey is protected by U.S federal law and administered by the USDA Forest Service. Wildfire preventions remains one of the United State's most critical issues affecting their country.