Let My People Go Surfing - Yvon Chouinard
Yvon Chouinard's classic book is part autobiography, part manifesto for hope, and part business smarts; always putting nature and the environmental crisis first, he tells the tale of Patagonia from the very beginning, along with all the trials and triumphs experienced along the way. Perfect for anyone interested in making their business responsible, environmental activism, or just looking to find out the story behind their favourite brand!
PROVENANCE AND ETHICS
Patagonia was founded by Yvon Chouinard in 1973, the company's roots are in clothing for rock and alpine climbing, but they now produce a diverse mix of apparel targeted towards skiers, snowboarders, surfers and climbers. Patagonia are a world leader in creating ethical, sustainable clothing.