The story behind Fjällräven began in 1950 when Åke Nordin, a 14-year-old boy from Örnsköldsvik in Northern Sweden, was about to go for a trek in the mountains and not liking the backpacks that were available at that time, decided to take matters into his own hands and built a wooden frame. To this day, Fjällräven develop environmentally friendly fabrics and co-operate with partners to improve the environment and support biodiversity.